Because web surfers are a fickle bunch.  

man running away

man running away

According to a recent article in Enterprise Irelands latest e-business newsletter, statistics from Google Analytics and StatCounter show that  web users are unlikely to spend more than 40 seconds looking at a site if they can’t find what they are looking for. 

If your users can’t quickly find what they are looking for or what they want to do next , they will get frustrated and leave.

The article continues with some good advice on how to get your homepage right..

  • Put a brief introduction about the company on your homepage.
  • Prompt customers what to do next.
  • Ensure navigation is simple, easy and uncluttered.
  • Optimise your homepage for search engines; ensure your homepage title clearly states your what organisation does.

The most valuable real estate in the world…

Back to Mr Jacob Nielson, the  king of usability,  who contends that homepages are the ‘most valuable real estate in the world’.   Worth spending money on getting it right  he says and has he own tips to how to do so..