August 22, 2011
TV is rapidly growing from a mere consumption channel into a social experience. We saw in previous projects, that people seem to like chatting, posting and tweeting while watching TV. Whether football, X-Factor or Eurovision contest, people like to share their views. They critique, criticise, cheer, slag and comment on-line on what’s happening (or on what’s not happening). This response from viewers is not only entertaining, it is also of interest from a marketing perspective. Do viewers find our new ad campaign funny? Now you can find out. Immediately.
Just last week started a project with ClipSure and Modeva. They offer an innovative way to track the effects of TV marketing campaigns on social media. They developed technology to analyse ads and the response to these ads across channels in a systematic way.