Get your dot conf on…
May 27, 2011
Yes it’s back! Due to popular demand the dot conf will be running for a second year on Thursday 2 June in NCI. We had great fun last year and at the same time managed to learn a useful thing or two along the way. And once again, the team in NELL are delighted to presenting a deep dive session entitled:
The eYe Factor; how to improve your website through eye-tracking
Why come to this event?
Did you know? Vision dominates and uses 50 per cent of the brain’s cerebral cortex, which plays a key part in memory, attention, perceptual awareness, thought, language, and consciousness
Eye-tracking is based on the Eye-mind hypothesis that says that people look at what they are thinking about. Eye-tracking data is a useful part of UX research in that it allows us to better explain elements of people’s behaviour when they are engaging with on-line applications.
So come along and find out more about how eye-tracking works and what lessons we have learned here in NELL and how these can be used to improve your own designs.
But be warned! this is a participatory event – you might just become part of the show…