Do you know what your website bounce rate is?

November 16, 2010

How long does your customer spend on your site before they leave?  And what makes them bounce away…

What is a bounce rate? ball

A great defination from Enterprise Ireland Open Up on-line Resource;

‘Bounce rate’ is a term used when analysing the behaviour of website visitors. Your site’s bounce rate provides an assessment of how long web surfers stay on your site when visiting, so it’s a measure of whether users found what they were looking for on the site after they arrived or were interested enough to stay around and explore. A high bounce rate means that people who arrived at your site – perhaps via an ad or a search engine result – left almost immediately. If your bounce rate is consistently high, you will need to re-evaluate your webpages and see what can be done to improve the user experience – for example, making sure you have relevant content on the site.

Understand your user experience by getting IT tested…  Then improve IT.

Picture of Ball from Pics4Learning

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