Starbucks No 1 for Facebook Branding with 10 million fans
July 16, 2010
An article appearing in Silicon Republic this morning confirmed that Starbucks is the first brand in Facebook to exceed 10 million fans. According to Inside Facebook blog Starbuck’s success has been hard won with marketing, promotions and advertising.
Starbucks maintain a very active presence on the social networking site and consiistently has an update or promotion for every occasion. Their page is consistently one of the top 20 fastest-growing pages.
Starbucks’ closest brand rivals on Facebook are Coca-Cola, with just under 7.5 million, and Skittles, with around 6.5 million fans.